ASB About

Specialized Company

ASB is a specialized company for importing, marketing, and distributing pharmaceutical products, cosmetics, and medical equipment

Business Expansion

ABS is expanding its business investments into the food and beverage sector, detergent manufacturing, and cosmetics industries—aiming to diversify its portfolio and strengthen its presence across multiple consumer markets

Market Coverage

ASB, with more than 750 employees, covers all sectors of the Iraqi medical market, including both the general government and private sectors

Vision

To become a leading multi-sector organization in Iraq that enhances quality of life through trusted healthcare providing highly effective and affordable pharmaceutical products, along with innovative consumer goods and sustainable business practices

Mission

To deliver reliable healthcare solutions and provide effective, safe, and affordable medicines that meet international standards while offering high-quality food & beverage, detergent, and cosmetic products supported by innovation, empowering communities, and building long-term partnerships across industries

Values

Courage

We face challenges with confidence and take bold steps to achieve meaningful progress. Innovation requires courage to explore new possibilities.

Commitment

We dedicate ourselves to delivering consistent quality and long-term value to every stakeholder. Our promises are backed by unwavering commitment to excellence.

Empathy

We understand and respond to the real needs of patients, customers, and partners with care and respect. Empathy guides our approach to healthcare solutions.

Excellence

We pursue excellence in everything we do, continuously improving our standards, processes, and outcomes to deliver the highest quality healthcare solutions.

Integrity

We act with honesty, transparency, and responsibility in all our dealings. Every decision reflects our commitment to ethical business practices and accountability to our stakeholders.

Trust

We build lasting relationships based on transparency, reliability, and ethical responsibility. Trust is the foundation of our partnerships and our reputation.